Content Ideas

The blog will feature residents stories of how this expropriation and relocation has affected them and their families. These stories will be featured on residents who volunteer to have their story shared. The aim of this will give the community people or situations which they may be able to relate to. These stories will be shared on a blog post, being one of five. The stories will hopefully invoke interest, and allow the community to feel personally connected to the residents of the expropriation happening within their own city. Posts will be updated once a month to ensure there are enough stories to share with each update.

The second blog post will involve past, current and future steps the Little Burgundy Community Association plans to take to better the situations and lives of the residents of Little Burgundy. So very much like the timeline presented in media assets, the blog post will feature this entire timeline, dated for actions that have already been taken, planned dates for actions being taken in the present, and ETA’s on future plans for the association and its residents. This will give supporters insight into what actions are being taken, what is planned next, and how/where the community can possibly support them in future actions or events. These posts will be updated bi-weekly

Blog post number three will feature behind the scenes of the association. While the association does not have a specific spokesperson, there are many members which take on specific roles or tasks and this will allow the community to see who is behind which tasks. This will involve the members associated with the writing of the blog posts, what goes on behind and up to the steps taken which are eventually listed in the timeline, and details on events, such as interest from other communities, companies, etc. just to name a few. This blog post will be updated weekly to give audiences and supporters something to read each week, seeing what the association has been up to.

Our fourth blog post will feature highlights of the events and/or meetings of the association. This will make accessing the information from these events easier for those who have an interest in the association or simply were unable to attend in the case of community events. This keeps the community updated, informed and gives them ease of access. This post will be updated once a month, with information for all the events and meetings that have taken place during that month.

The fifth and final blog post will feature how the community of Montreal has supported the Little Burgundy Community Association. It gives a platform for the association to say thank you to the supporters who wish to aid the residents. This could include a venue volunteering to host the associations events free of charge, or simply a media company sharing their story. This will be updated bi-weekly to ensure any support does not go unnoticed.

Content Calendar

• Updates to blog posts will always go live at 10:00am on the day of which they are meant to be updated.
• Blog posts updated monthly will be posted on the 1st of each month
• Blog posts updated bi-weekly will be posted on every 2nd Sunday
• Blog posts updated weekly will be posted every Monday

Audience Feedback and Engagement

Audience feedback and engagement will be encouraged through likes, comments, and sharing capabilities on the blog. Likes will be displayed to viewers, allowing users and association members to see which posts get more support and allow insight into what the community of Montreal would like to see. Comments will allow direct feedback of the posts to the association, and finally sharing will allow for a broader audience, allowing the posts to reach larger audiences. The sharing tool will allow the blog posts to be shared to popular social media sites such as Facebook, Instagram, Youtube, and more. The blog will track how many shares a post has and gives the association further insight into what is newsworthy and worth sharing to the audience. This mechanism will also track which sites it has been shared to, giving the association insight into which social media sites the posts are being shared to the most.

All in all, with all these steps and updates in place, it creates transparency, appreciation and trust between the association and public, seeing that the association is an open book and welcomes anyone to see their past, present and future plans.