Assignment 4: Communications Plan

Content Ideas

The blog will feature residents stories of how this expropriation and relocation has affected them and their families. These stories will be featured on residents who volunteer to have their story shared. The aim of this will give the community people or situations which they may be able to relate to. These stories will be shared on a blog post, being one of five. The stories will hopefully invoke interest, and allow the community to feel personally connected to the residents of the expropriation happening within their own city. Posts will be updated once a month to ensure there are enough stories to share with each update.

The second blog post will involve past, current and future steps the Little Burgundy Community Association plans to take to better the situations and lives of the residents of Little Burgundy. So very much like the timeline presented in media assets, the blog post will feature this entire timeline, dated for actions that have already been taken, planned dates for actions being taken in the present, and ETA’s on future plans for the association and its residents. This will give supporters insight into what actions are being taken, what is planned next, and how/where the community can possibly support them in future actions or events. These posts will be updated bi-weekly

Blog post number three will feature behind the scenes of the association. While the association does not have a specific spokesperson, there are many members which take on specific roles or tasks and this will allow the community to see who is behind which tasks. This will involve the members associated with the writing of the blog posts, what goes on behind and up to the steps taken which are eventually listed in the timeline, and details on events, such as interest from other communities, companies, etc. just to name a few. This blog post will be updated weekly to give audiences and supporters something to read each week, seeing what the association has been up to.

Our fourth blog post will feature highlights of the events and/or meetings of the association. This will make accessing the information from these events easier for those who have an interest in the association or simply were unable to attend in the case of community events. This keeps the community updated, informed and gives them ease of access. This post will be updated once a month, with information for all the events and meetings that have taken place during that month.

The fifth and final blog post will feature how the community of Montreal has supported the Little Burgundy Community Association. It gives a platform for the association to say thank you to the supporters who wish to aid the residents. This could include a venue volunteering to host the associations events free of charge, or simply a media company sharing their story. This will be updated bi-weekly to ensure any support does not go unnoticed.

Content Calendar

  • Updates to blog posts will always go live at 10:00am on the day of which they are meant to be updated.
  • Blog posts updated monthly will be posted on the 1st of each month
  • Blog posts updated bi-weekly will be posted on every 2nd Sunday
  • Blog posts updated weekly will be posted every Monday

Audience Feedback and Engagement

Audience feedback and engagement will be encouraged through likes, comments, and sharing capabilities on the blog. Likes will be displayed to viewers, allowing users and association members to see which posts get more support and allow insight into what the community of Montreal would like to see. Comments will allow direct feedback of the posts to the association, and finally sharing will allow for a broader audience, allowing the posts to reach larger audiences. The sharing tool will allow the blog posts to be shared to popular social media sites such as Facebook, Instagram, Youtube, and more. The blog will track how many shares a post has and gives the association further insight into what is newsworthy and worth sharing to the audience. This mechanism will also track which sites it has been shared to, giving the association insight into which social media sites the posts are being shared to the most.

All in all, with all these steps and updates in place, it creates transparency, appreciation and trust between the association and public, seeing that the association is an open book and welcomes anyone to see their past, present and future plans.

Assignment 4: Fact Sheet

  • Summer of 1967: Form the Little Burgundy Community Association
  • Autumn of 1967: Create and hand out questionnaires on expropriation and relocation to local residents
  • December of 1967: Finalize the aims and objects of the committee’s events and administration
  • January of 1968: Call upon city officials to discuss the future of the housing plans
  • February & March of 1968: Recruit more members for the committee
  • April & May of 1968: Conduct a study within the neighborhood on rent scale and any other concerns on housing
  • June of 1968: Find a platform or platforms where to share information with others of the ongoings of the committee
  • July & August of 1968: Rally support of surrounding communities through these platforms
  • September & October of 1968: Conduct studies across the surrounding communities of their thoughts on the ongoings of this modernization of Little Burgundy
  • November of 1968: Plan meetings with city officials
  • December of 1968: Present overwhelming support across the different studies, platforms and any other source of support for Little Burgundy, with the goal of the city working together WITH the neighborhood so that everyone is able to win

Assignment 4: Press Release

Little Burgundy Residents Expropriated

How citizens plan to fight back

Residents of the predominantly black neighborhood have been displaced through expropriation as the city plans to modernize neighborhoods, which happen to include Little Burgundy. These events have led to the formation of an association in the summer of 1967 named the Little Burgundy Community Association. The goals of this association include addressing issues that the neighborhood faces such as gentrification, loss of culture and identity, and the challenges that have come their way with these developments of their neighborhood.

To give readers some insight on the history and actions of the association, as mentioned, the Little Burgundy Community Association formed in the summer of 1967. In the fall, the association created a questionnaire based on written answers in regards to the communities views and experiences with expropriation and relocation. December of 1967 is when the association saw aims and objectives set when it came to administration and events. Then in January of 1968, a city official was called on to discuss the housing plans moving forward. In February and March, the association began to recruit more members, and finally during the months of April and May of 1968, a study was conducted with the citizens of the neighborhood on what rent scale should look like with new housing. Results showed that rentals should cost about 18% of the total income of the head of household.

With many associations and movements, it is common to see a spokesperson for said movement. While the association does not focus on a singular spokesperson, it is comprised of the many voices of the Little Burgundy neighborhood, as well as local activists from Montreal. Through many meetings across the past year, members have been able to find what is important to them and what their organization needs to stand for. These members of the association strive for better living conditions, better representation, and the preservation of their cultural identity.

Moving forward, the association plans to preserve their cultural identity, through meetings with city officials, protests and support from the local community. Although stopping the modernization through expropriation may not be possible, preserving important cultural pieces in the neighborhood, and ensuring residents will receive housing back in their neighborhood would give the community and members of the association peace of mind to protect the neighborhood from gentrification, improve living conditions within the area, and protect the cultural identity of where many residents call home.

If any readers wish to support the Little Burgundy Community Association in any way, through hosting events, journalists looking for a story or interview, or those looking to join the association, please contact John Doe at 999-9999 or via mail addressed at 175 Burgundy Ave.

Assignment 3: Blog Post

WorkSafeBC Promotes Safety Campaign for Three Factors Where Negligence can Result in Injury

How PPE, protocols, and knowledge play a large part in worksite duties

WorkSafeBC initiates a safety campaign for the month of April, following a press release. This campaign strongly revolves around three factors which they list during their press release. These factors include PPE, or personal protective equipment, and whether the employee has access to the equipment or has been given a reasonable amount of time and notice to purchase and bring the equipment for the task. The second involves safety protocols and whether the employee has been taught the proper protocols and if these protocols are readily available in the worksite. This can include a manual, or even a poster nearby which states how to safely perform the task and the steps required. Finally, the third factor involves knowledge, meaning is the employee sufficiently trained or received orientation to confidently perform this task being asked of them?

Although it’s known WorkSafeBC is always around in the case of an injury on the worksite, this campaign aims to feel like a nice reminder that WorkSafeBC is here and advocating for safe work practices, reminding everyone that ultimately the goal is to see employees able to go home every day, injury and illness free.

Some may ask what the point of this campaign is, and why specifically in April? Well there is no definitive reason for the campaign taking place in April, but the point is to increase awareness of these factors. We want people to know if they aren’t comfortably able to say they have these three factors available for the task at hand, that they can say no and perform the task another time when all three factors are present. Although these three factors seem fairly simple, they’re not always remembered or considered when performing a task, and commonly can result in workplace injury. While we are here to aid in the process after the injury occurs, our goal is to avoid it happening in the first place. Therefore, that is the main reason for why we are pushing out this campaign and would like to see the effectiveness of it and whether we see if it results in less workplace injuries and/or illnesses.

Assignment 3: Press Release

WorkSafeBC Focuses on Three Large Factors to Ensure Safety in the Workplace

How knowledge, protocols, and proper equipment play a role in the safety of employees in the workplace

WorkSafeBC uses the month of April to focus on three factors which play a huge role on safety in the workplace. These three factors include PPE (personal protective equipment), protocols, and knowledge of the task. The goal of this campaign is to reduce injuries and illness in the workplace through having employees ask themselves “Do I have the proper PPE?”, “What are the proper protocols for this task? And if I don’t remember, where can I find these protocols, are they listed nearby?”, and “Have I been given sufficient training and knowledge of this task to complete it confidently?”. The goal is to bring attention to these factors and ensure that the employee is prepared themselves for the task and prepared by their employer to take part in this task.

WorkSafeBC strives to attain workplaces free of injury and illness, with the goal of our workers across the province being able to return home every day without worry. In the case of injuries or illness on the worksite, WorkSafeBC focuses on accountability and integrity. We look to see if there was lack of safety on either employers or employees’ sides and ensure stakeholders will receive full legal entitlements if required. WorkSafeBC also aims to provide and ensure prompt services required in the case of injury or illness to rehabilitation services and a prompt return to work.

Through this CSR initiative, WorkSafeBC will be promoting these three important safety factors across social media, through emails, and bulletin boards located on the worksite to ensure employees and employers are aware of the campaign. WorkSafeBC will be reaching out primarily through email to provide a quick five minute survey to employees at the start of the month and again at the end of the month, asking questions which pertain to the three safety factors listed above, and what employees perceptions are of these factors in their workplace. The answers will be recorded, compared and WorkSafeBC will also measure how many injuries are filed during the month compared to previous months/years to measure the effectiveness of this campaign during the month of April.

If anyone in the work force, including employees or employers, have any questions in regards to these factors, or wish to help promote the campaign through their work site, please contact Klayton Cantlon through email at kcantlon@worksafebc.com

Assignment 3: Communication Plan

WorkSafeBC aims to allow everyone to safely return to their family at the end of the day injury and illness free, and in the case of these unfortunate circumstances, WorkSafeBC aims to provide services which stand on accountability and integrity. The target audience is anyone in the workforce. This includes employees and employers as well located within the province of British Columbia, Canada.

While WorkSafeBC aims to allow everyone to return home at the end of the day, in the case of injury or illness, we also aim to; rehabilitate employees who are injured on the worksite and allow them to return to work promptly, provide fair compensation to the injured worked during this period of time away from work, and ensure financial management is on track for a viable workers’ compensation system.

We aim to promote safe worksite habits such as using the proper PPE (personal protective equipment), following protocols set in place for the safety of employees, and having the knowledge and training to comfortably perform the duty being asked of the employee. We will be promoting these three focuses through social media, emails, and bulletin boards in the worksite.

When asking ourself these three questions in regards to PPE, protocols, and knowledge, if the employee is unsure of any of these, they are encouraged to reach out to their supervisor or management. PPE is commonly provided by the workplace, and if not, the employer should be communicating what equipment the employees will need with ample time to retrieve said items before beginning the work which it is required for. Protocols should involve being either trained for the job to follow the safety protocols in place, and at minimum the employee should have access to the protocols somewhere nearby such as a poster or instruction manual. And finally, knowledge of the duty would include training and orientation of the task, especially when there is larger risks included, such as working around large machinery.

At the start and the end of the month, WorkSafeBC will be sending out emails with surveys to ask employees their thoughts on these three focuses, with the first survey asking employees of their thoughts and feelings on the focuses in their workplace currently, and at the end of the month how they feel regarding the three factors in their workplace after WorkSafeBC’s campaign for the duration of the month. We will take these results into account along with the number of incident reports received by employers in regards to injuries and illnesses.

Assignments Go Here

Assignments for media and public relations will be posted here. There will be three assignments posted. These assignments will cover topics such as press releases, communication plans, and media kits.

These assignments will be added periodically on to this page throughout the winter 2025 semester.